Today The New York Times published an article about “The Story of Stuff”, a 20-minute video about the effects of human consumption on our planet and its people. Like an indie movie catching fire in the underground world of pop culture, it’s become a ‘sleeper hit’ in classrooms across the country. Created by Annie Leonard, a former Greenpeace employee and independent lecturer, the video (which has been viewed by millions on its site storyofstuff.com and YouTube), paints a kid-friendly but realistic picture of how much Americans waste and the negative consequences associated with this waste. While many teachers have embraced the video as a valuable supplement to textbooks lacking significant information on environmental education, others are not so quick to jump on the bandwagon (some have labeled it anti-capitalist and more advocacy than educational). 

Regardless of opinion, the use of video and other types of electronic media are an effective way to reach people in all parts of the world to convey a message. It’s about meeting people where they are and making information exciting and creative; it allows such important issues as the environment to become accessible to anyone anywhere. Hopefully videos like this will inspire other people with a worthy cause to spread their message

For more info, check out www.storyofstuff.com. What do you think of it? We would love to hear your opinions!