reported today that a new survey of almost 3,000 companies has found that two-thirds believe having a sustainability policy is critical to be competitive in the marketplace. This number is up from 55% in 2010, and constitutes a tipping point in this trend.

The survey was conducted by the MIT Sloan Management Review and Boston Consulting Group. They found that 70% of companies that put sustainability issues on their management agendas had done so in the last six years, while 20% had done so in the last two years, indicating a speeding up in this trend despite the economic downturn.

The survey also concluded that the number of companies who have profited from sustainability has dropped to 31%, but is rising nevertheless. Overall these companies are much more committed to sustainability both internally and externally, among other things.

To read the full article please click here.

Do these stats surprise you or do you think they’re in line with current trends? Did you expect the number to be lower or higher? Discuss!