The second annual Newsweek Green Rankings debuted today, announcing Dell (100 score) as taking over the top spot from HP (99.32 score). Rounding out the top five are IBM, Johnson & Johnson and Intel (same companies as last year, but in a different order).

Newsweek’s Kathy Deveny had this to say about the technology companies’ monopoly of the top five spots two years in a row:

“Tech companies dominated this year’s Green Rankings — in part because they make low-impact products, like software, that inevitably have a smaller environmental footprint than, say, a utility (though PG&E did hit No. 20 on the list, thanks to a commitment to renewable energy.) But bottom-line considerations are a big part of what’s driving tech companies in the green direction. In their quest to create products that are cheaper to manufacture and operate, tech firms are devising solutions that have the added benefit of saving energy or reducing waste.” (GreenBiz)
Newsweek also announced the Top 10 greenest companies in the world: IBM, HP, Johnson & Johnson, Sony, GSK, Novartis, Deutsche Telekom, Panasonic, HSBC Holdings and Toshiba. Newsweek ranks companies based on three specific categories: Environmental Impact Score, Green Policies Score and Reputation Survey Score. Newsweek introduced this year’s rankings as follows: “NEWSWEEK’s 2010 Green Rankings is a data-driven assessment of the largest companies in the U.S. and in the world. Our goal was to cut through the green chatter and quantify the actual environmental footprints, policies, and reputations of these big businesses. To do this, we teamed up with three leading environmental research organizations to create the most comprehensive rankings available.”
To read the full article and see the complete rankings, please click here. To read GreenBiz’s take on this year’s rankings, please click here.
After reviewing the list and the methodologies, what do you think? Did Newsweek get it right this year? Do you believe they stayed true to their opening remarks of ‘cutting through the green chatter’ and quantifying the data? Discuss!