Lisa Sherman
President and Chief Executive Officer, The Advertising Council

Lisa_ShermanIn celebration of their corporate sustainability and governance consulting firm’s 20th anniversary, business partners Barb Brown and Margie Flynn set out to write a book that inspires leaders with stories of uplifting women who succeeded because of their perseverance, positivity and sense of purpose.

So the pair, who own Cleveland-based BrownFlynn, spent three years traveling the United States interviewing 25 of the nation’s most accomplished and influential women business leaders for their new book Uplifting Leaders* (*Who Happen to be Women).

Featured in that book is Lisa Sherman, president and CEO of the Ad Council, the national non-profit behind the most impactful public service campaigns in the U.S., including Smokey Bear, “Friends Don’t Let Friends Drive Drunk”
and the recent viral phenomenon “Love Has No Labels.”

In the book, Lisa shares personal stories and candid insights about the various successes and challenges she’s experienced over her 20+ years in leadership.

Specifically, Lisa opens up about her experience as an LGBT individual in a company that consistently denied domestic partnership benefits, while harboring negativity toward others in the gay community.

UpliftingLeaders_quote11“On my last day, I went to the CEO’s office to say goodbye. I had the courage then to tell him why I was leaving. He was blown away. He’d had no idea about me. I explained that I couldn’t work in a place where domestic partnership benefits had been blocked over and over and where it took two years to write the words ‘sexual orientation’ into the diversity policy.”

Months later, the company changed its policies and practices.

As the president and CEO of the Ad Council, Lisa leverages her extensive experience in molding and leading national communications programs with her strong passion for social causes.

Lisa harnesses more than 20 years of experience as a leader and innovator in the communications industry. Previously with Viacom, she launched LogoTV, the leading entertainment network aimed at the LBGT community. She has also served as EVP at Hill, Holliday Connors, Cosmopulos, and held a number of executive and senior-level marketing, advertising, and operating positions at Verizon Communications.

Lisa’s commitment to social good is also evident outside the office where she serves as the Vice Chair of the Board of God’s Love We Deliver and on the Advisory Board of TMI, the consulting arm of She has been recognized with awards including Ad Age’s “Women to Watch 2015” and Big Brothers Big Sisters of NYC’s Public Service Award in 2016.

Lisa is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College.


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