Jodi L. Berg

President and Chief Executive Officer, Vita-Mix Corporation

Jodi_BergWhen Barb Brown and Margie Flynn set out to commemorate the 20th anniversary of BrownFlynn, their Cleveland-based corporate sustainability and governance consulting firm, they embarked on a book project that sought to give further voice to women leaders.

In their recently published book, Uplifting Leaders* (*Who Happen to be Women), the co-authors capture insights and stories of 25 of the nation’s most accomplished and influential women in business on how they empower and uplift others as they seek to progress in their lives and careers.

The diverse spectrum of leaders who share their candid insights and advice include Jodi L. Berg, a fourth-generation president and chief executive officer of Vita-Mix Corporation (Vitamix), a family-owned manufacturer and world leader of high-performance blenders for the consumer and commercial foodservice markets.

UpliftingLeaders_quote22In the book, Jodi shares a series of leadership lessons, including being true to one’s core values, finding passion through purpose, and the importance of listening.

On the principle of listening, she says: “If I’m going to uplift people, to inspire them to discover how they can make a difference on the planet, I have to listen to them to learn who they are and what they respond to. Only then can I help them discover that knowledge in themselves.”

After a successful career in the hospitality industry, Jodi joined Vitamix with a directive to lead its overseas expansion. The company’s products, designed and assembled in Northeast Ohio, are now available in more than 140 countries around the world, and the organization received the nation’s highest export recognition—the President’s “E Star” Award—in 2014.

She also led Vitamix’s household and commercial divisions before becoming president and chief executive officer. Under her leadership, Vitamix revenue has grown by more than 300 percent, and the number of employees and sales representatives has more than tripled.

Jodi won the EY National Entrepreneur of the Year Award in the Family Business category for creating a global brand, transforming the organizational structure of the company, and leading the creation and implementation of a value-based and laser-focused culture.



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