Targeted & Creative StorytellingWhat Do Your Stakeholders Want to See?
BrownFlynn has communications experts who can effectively identify the essence and vision of a company and bring customized messaging to life to engage a wide range of stakeholders. Throughout our history, communicating results of our clients’ corporate responsibility and sustainability practices both internally and externally has been a cornerstone of our offerings.
We work with our clients to develop corporate reports, communicate internally to employees, and address the needs of sales employees in communicating the sustainability benefits of products and services. BrownFlynn has extensive design capabilities including an in-house senior design consultant who is responsible for art direction on client engagements and oversees creative services across the BrownFlynn network.
Getting stakeholders to read a company sustainability report and derive value from it is often a challenge. Online sustainability or integrated reporting is more accessible, engaging, and measurable than stand-alone print reports. When done well, a strong online sustainability presence drives stakeholders to get the information they want quickly and easily, thus creating an enjoyable user experience that has them returning for more!
We work with our clients to build a brand identities for sustainability programs. We draft sustainability messages, develop creative tagline options, create design options that align with your message and resonate with stakeholders.
Video is an engaging and consistent way to explain what sustainability is and why it matters to your company. BrownFlynn can help you to develop a 3–5 minute animated or live action video that brings your story to life.
Targeted Communications Materials
We transform sustainability messaging into visually appealing infographics. Infographics designed for sales teams can communicate key sustainability messages about a company and its products—ultimately helping to increase sales.
Statement from the most senior decision-maker of the organization about relevance of sustainability to the organization and the organization’s strategy for addressing sustainability
Name of the organization
Primary brands, products, and services
Location of organization’s headquarters
Number of countries where the organization operates, and names of countries with significant operations or that are specifically relevant to the sustainability topics covered in the report
Nature of ownership and legal form
Scale of the reporting organization
Total workforce by employment type, employment contract, and region, broken down by gender
Percentage of total employees covered by collective bargaining agreements
Description of the organization’s supply chain
Significant changes during the reporting period regarding organization's size, structure, ownership, or supply chain
Whether and how the precautionary approach or principle is addressed by the organization
Externally developed economic, environmental, and social charters, principles, or other initiatives to which the organization subscribes or endorses
Memberships in associations and/or national/international advocacy organizations
Entities included in the organization consolidated financial and nonfinancial reports
Process for defining report content
Material aspects identified in the process for defining report content
For each material aspect, the aspect boundary within the organization
For each material aspect, the aspect boundary outside the organization
Explanation of the effect of and reasons for any restatements of information provided in earlier reports
Significant changes from previous reporting periods in the scope and aspect boundaries
List of stakeholder groups engaged by the organization
The basis for identification and selection of stakeholders with whom to engage
The organization’s approach to stakeholder engagement, including frequency of engagement by type and by stakeholder group, and an indication of whether any of the engagement was undertaken specifically as part of the report preparation process
Key topics and concerns that have been raised through stakeholder engagement, and how the organization has responded to those key topics and concerns, including through its reporting. Report the stakeholder groups that raised each of the key topics and concerns
Date of most recent previous report
Contact point for questions regarding the report or its contents
‘In accordance’ option and GRI Content Index
Policy and current practice with regard to seeking external assurance for the report
Governance structure of organization, including committees of the highest governance body
The organization’s values, principles, standards, and norms of behavior such as codes of conduct and codes of ethics
Disclosure on Management Approach for Aspect
Coverage of the organization’s defined benefit plan obligations.
Financial assistance received from government.
Significant indirect economic impacts, including the extent of impacts.
Total number and rates of new employee hires and employee turnover by age group, gender and region.
Average hours of training per year per employee, by gender and by employee category.
Percentage of employees receiving regular performance and career development reviews, by gender and by employee category.