G4-DMA

Since our inception almost 20 years ago, BrownFlynn has always been active in demonstrating our expertise and innovation in sustainable business. Principals Barb Brown and Margie Flynn, Managing Director Mike Wallace, and Director of Learning Cora Lee Mooney are sought-after subject matter experts on a wide range of sustainability topics. Our leaders’ activities range from giving individual presentations, to moderating discussion panels and webinars, to conducting workshops at conferences and events around the country.

In December 2014, we entered into a mutual agreement with NASDAQ to conduct quarterly webinars featuring various influential and knowledgeable people in the field of sustainability and corporate responsibility. Mike Wallace chaired two Thought Leadership Councils for the Corporate Responsibility Association, each conducting regular webinars on specific sustainability topics.

Since 2012, we have authored a monthly column on GreenBiz.com entitled Shift Happens, which focuses on sustainability and organizational change. Our team members also contribute to thought leadership pieces for several mainstream publications, including Corporate Secretary and Ethisphere Magazines, and a white paper entitled Getting Materiality Right, published in September 2013.

BrownFlynn develops and issues a quarterly newsletter to keep our clients and colleagues apprised of our various activities at BrownFlynn and to alert our stakeholders to important sustainability news items, trends, and useful tools. From 2013 to 2014, the number of people reached by our quarterly newsletter more than tripled (see table below).

Over the course of the reporting period, we increased our focus on our monthly Shift Happens GreenBiz column to feature client stories and strategic partner accomplishments, writing more whitepapers, and authoring articles in more mainstream publications, compared to our previous focus on our SustainGenuity blog.

Highlight Story

Corporate Responsibility Requires Strong Direction to Yield Significant Business Results

Each year, Corporate Responsibility Magazine’s Superstar Award recognizes exemplary leaders in corporate responsibility, sustainability, and shared value. Industry peers and Corporate Responsibility Magazine staff nominate award recipients. In 2014, Margie Flynn received the Superstar Award for her innovative thinking and leadership.



Indicators
Thought Leadership
Indicators & Performance

In 2014, we recorded nearly two dozen presentations to business groups, several webinars, and reached over 2,000 points of contact. Some well-known events where we presented include:

  • U.S. Business Council for Sustainable Development – seasonal meetings

  • GreenBiz Forum

  • Automotive Industry Action Group – Corporate Responsibility Summit

  • US SIF – annual conference

  • Sustainability Leadership Forums

  • COMMIT!Forum

  • Sustainable Packaging Coalition – annual conference

  • VerdeXchange

  • The Conference Board – annual sustainability conference

  • CleanMed

Key Performance Indicators 2013 Performance 2014 Performance
Number of Shift Happens articles 12 12
Number of newsletter readers 680 2,432
Number of presentations at conferences 13 25
Number of SustainGenuity blog readers 11,403 views;

63 posts

Average views/post: 181

9,152 views;

32 posts

Average views/post: 286

Number of white papers 1 0