Whether your company has cared about sustainability for decades or still wonders about its significance, BrownFlynn hopes that this post makes sustainability go from a foreign word to one that is part of your company’s daily vocabulary.

Sustainability Defined

sus·tain·a·bil·i·ty (noun): the capacity to endure; the successful meeting of present social, economic, and environmental needs without compromising the ability of future generation to meet their own needs (derived from the 1987 World Commission on Environment and Development); a universal language that successful businesses speak; the way of the future for commerce.

10 Reasons to Become Fluent in Sustainability


1. Cut costs: Fuel and energy represent costs. Reduce emissions→Reduce costs

2. Earn tax incentives: Environmentally-responsible activities give companies income tax credits for investment, production, or consumption, accelerated depreciation for some capital expenses, exemptions from state or local sales taxes, and cash grants (Learn more from Business Insider).

3. Increase efficiency: An efficient supply chain is a more sustainable supply chain. Lean→Green

4. Mitigate risks: By understanding your current impacts on the environment, you can foresee consequences and make changes. Early and accurate responses to risks→Long-term growth

5. Drive innovation: Sustainability applies to all aspects of business, from the top down, including corporate strategy, product design, supply chain management, and disposal methods (Learn more from BrownFlynn’s blog or BrownFlynn’s “Shift Happens” GreenBiz column).

6. Gain consumer trust: “A growing number of consumers are putting their money where their values are” (Learn more from UPS).

7. Be hip: Socially responsible investing is in style (both from a consumer and a business standpoint), and it is as timeless as a little black dress. The “cool kids,” or in business lingo, the “competitive kids” are sustainable; you should be too.

8. Improve employee recruitment: “The current generation of employees is looking for stability and an employer that is going to be around for the long run” (Learn more from UPS).

9. Build teamwork: Volunteering enables employees to enhance their leadership skills, work in teams, and feel good about what they are doing without a competitive mindset.

10. Move past the MBA mindset; think like a phD: Corporate responsibility is like the higher power of business. It makes businesses stand out from the typical profit-loss focus. phDs are called doctors for a reason; they want to help the world through research and education, leading by example. In the endless strive for improvement and competition to be the best, being a phD in your industry is the secret to success.


By Brittany VanderBeek, Intern