CASE STUDIES:
REPORTING & CONSULTING
SELECTED CASE STUDIES:
AON CORPORATION
In 2009, Aon Corporation re-engaged BrownFlynn
to provide strategic consultation on leveraging
its 2008 Report to the Community for the
North-Central Ohio region. This engagement built
upon BrownFlynn’s creative and strategic
direction for the development of Aon’s 2007
Report to the Community for the North-Central
Ohio region. A world leader in providing risk
management services, insurance and reinsurance
brokerage and human capital consulting, Aon
hired BrownFlynn to help manage the message of
its corporate citizenship and community
engagement across its Ohio footprint. Acting as
project manager, BrownFlynn provided strategic
consultation, creative theme generation, design
oversight and print production services. Helping
to plan, produce and implement the creative
concepts developed, BrownFlynn worked with a
design partner to deliver a unique and distinct
theme consistent with Aon’s brand and current
marketing collateral. BrownFlynn also worked
with sustainable suppliers to secure
environmentally friendly resources to produce
the report and investigated rules for including
recycled content information. Aon’s 2007 Report
to the Community “One World Distinct
Communities” was released in March 2008.
FAIRMOUNT MINERALS LTD.
Since 2006, BrownFlynn has partnered with
Fairmount Minerals to support several of the
mining and mineral company’s sustainable
development initiatives. BrownFlynn works with
Fairmount Minerals to create an annual
stakeholder engagement plan that informs the
organization’s short- and long-term
sustainability goals. Using the goals and
information gleaned through surveys, interviews
and community meetings, BrownFlynn prepares
Fairmount Minerals’ annual Corporate Social
Responsibility report in accordance with the
Global Reporting Initiative framework and the UN
Global Compact Communication on Progress
requirements.
The reports provide a snapshot of Fairmount
Minerals’ sustainable development activities in
a given year and communicate the company’s
social, environmental and economic goals.
Download Fairmount Minerals’ most recent 2008
Corporate Social Responsibility Report at:
www.fairmountminerals.com/2008CSR
GLOBAL SPECIALTY CHEMICAL COMPANY
(S&P 400 Midcap)
With over 4 billion (USD) in revenues, this
client produces and supplies technologies that
improve the quality and performance of products
in the global transportation, industrial and
consumer markets. In 2007, BrownFlynn guided the
company through the process of sustainability
reporting, building on the company’s own history
of Environmental Health & Safety reporting and
creating for the client a reporting framework
that highlighted its original corporate
philosophy.
The corporate citizenship report outlined key
social, environmental and economic impacts of
company activities. As part of the reporting
process, BrownFlynn recommended that the company
state performance goals and provide transparent
accounting for progress on key indicators such
as carbon footprint, community investment and
corporate governance.
After finalizing its first-ever corporate
citizenship report with BrownFlynn, this client
committed to tracking new goals related to
sustainability and publicly reporting again in
2008.
NATIONAL
CITY CORPORATION (now part of PNC)
National City Corporation’s brand promise, to
always do what’s right for the customer, is a
top priority in every department and at every
level throughout the corporation.
For more than a decade, BrownFlynn has worked
with National City to grow its brand and
reputation with customers and the many
communities it serves. National City believes
that in a strong community, life is more
rewarding. BrownFlynn has extensive experience
in corporate responsibility reporting for
business, having developed annual Community
Giving Reports, Volunteer Reports and new market
entry collateral to tell that story and ensure
the appropriate audiences know the value and
excellence of National City's community
engagement activities. In addition, BrownFlynn
helped shape components of the Company’s
award-winning volunteer/mentoring program.
BrownFlynn continues its longstanding
relationship with National City, creating the
organization’s 2007 Volunteer Report and 2007
Community Giving Report.
THE TIMKEN
COMPANY
For a company with a strong history of ethical
behavior and good corporate citizenship,
developing a Global Citizenship Report meant
collecting a variety of data and anecdotes
spanning more than 100 years to tell the story
of The Timken Company.
With a rich tradition in global citizenship,
Timken sought to help its stakeholders
understand the ways in which its business and
operations contributed to making the world a
better place – from improving energy efficiency
with its friction management solutions to
supporting charitable organizations in
communities around the globe. BrownFlynn
counseled Timken on message development and
transparency in reporting to arrive at a Global
Citizenship Report that combines a historical
perspective with forward-looking opportunities
for the company.
On Earth Day 2009, Timken launched the online
report, available for download by clicking here.
