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The what, why and how of corporate responsibility and sustainability:

News Media


"Corporate Sustainability: It's All About Survival." Globe-NET, June 23, 2008.
 
"Global Business Leaders Urge Huge Cuts in Emissions." World Economic Forum, June 20, 2008.
 
"The Next Industrial Imperative: Facing up to Climate Change Requires a Revolution in Business Thinking." Peter Senge, Brian Smith and Nina Kruschwitz. strategy + business, Summer 2008.
 
"Start With Sourcing: Procurement Lies at the Heart of a Successful Green Strategy." Martha Turner and Pat Houston. strategy + business, Summer 2008. 

“International Survey: U.S. Private Companies Rank Highest in Community Involvement and Charitable Donations.” Grant Thorton LLP, March 3, 2008
 
"Corporate Sustainability: Where People, Planet, Profits Merge." Todd Kaiser. Neilsen, January 2008.

"Special Report on Corporate Social Responsibility."  The Economist, January 17, 2008.


White Papers

“What is Corporate Social Responsibility?” CSRwire.

This briefing offers a concise explanation of Corporate Social Responsibility, also known as CSR.

The Materiality Report: Aligning Strategy Performance and Reporting. AccountAbility, November 2006.

This report examines the sustainability and corporate social responsibility information that is material to a company’s financial and overall performance.

Driving Success: Marketing and Sustainable Development. World Business Council for Sustainable Development, HRH The Prince of Wales’s Business and the Environment Programme, and the University of Cambridge Programme for Industry, October, 2005.

This publication explores the increasingly important link between sustainable development and communications, brand management and new product development. Several case studies are included as helpful examples of incorporating sustainability into each marketing objective.

The Business Case for Sustainable Development. World Business Council for Sustainable Development, February 2002.

This paper explores why sustainable development is good for business, and vice versa.
BrownFlynn is a corporate responsibility and sustainability consulting firm. We advise companies on how to integrate responsible practices into their business strategies and how to communicate these practices internally and externally for bottom-line impact.